John Lewis Ad: Two Sisters' Christmas

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Post on Nov 14, 2024

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The John Lewis Christmas Ad 2017: A Tale of Two Sisters and a Magical Christmas

Every year, the John Lewis Christmas ad becomes a highly anticipated event, and 2017 was no exception. This year, the heartwarming story of two sisters, "The Two Sisters' Christmas", captured the hearts of viewers and became a viral sensation. The ad, created by Adam & Eve/DDB, tells the story of a young girl named Lily who longs for a magical Christmas, hoping to share the joy with her older sister, Maggie.

A Touch of Magic and Childhood Wonder

The ad opens with Lily, played by Ruby Dagnall, gazing longingly at the snow falling outside. The Christmas season is approaching, but Lily's sister, Maggie, played by Jessica Alexander, is distracted by her busy life. Lily's desire for a magical Christmas is palpable, a sentiment that resonates with the child within all of us.

The Power of Belief and Imagination

As Lily builds a snowman with a carrot nose, she wishes for a snowy Christmas, a wish that seems impossible in the increasingly grey and mundane world around her. The ad beautifully portrays Lily's belief in the power of magic and the importance of holding onto childhood wonder. This element of the ad, along with its simple yet powerful message, resonated with viewers and propelled the ad to immense popularity.

The Importance of Family and Shared Experiences

The ad highlights the importance of family and shared experiences. As Lily's wish comes true, Maggie joins her outside, and they share a heartwarming moment together. The snow falling around them symbolizes the magic of Christmas and the importance of family bonding during this special time of year.

A Touch of Nostalgia and Emotional Connection

The ad's soundtrack, "One Day More" from the musical Les Misérables, adds a layer of nostalgia and emotional connection. The song, coupled with the heartwarming story of Lily and Maggie, creates a powerful emotional response, leaving viewers feeling warm and fuzzy inside.

The John Lewis Christmas Ad: A Marketing Success

The 2017 John Lewis Christmas ad was a resounding success. The ad generated enormous buzz online, with millions of views across social media platforms. This significant engagement translated into a notable increase in sales for John Lewis. The ad's success can be attributed to its emotional storytelling, relatable characters, and timeless message about the importance of family, magic, and belief.

Beyond the Marketing: A Lasting Impact

The "Two Sisters' Christmas" ad goes beyond simply selling products; it evokes a sense of warmth, joy, and nostalgia, reminding viewers about the true meaning of Christmas. It serves as a reminder to cherish loved ones, embrace the magic of the season, and hold onto the childlike wonder that makes the holidays so special.

In Conclusion

The John Lewis Christmas ad of 2017, "The Two Sisters' Christmas," is a masterfully crafted piece of storytelling. The ad's emotional depth, relatable characters, and nostalgic soundtrack created a powerful and lasting impression on viewers. It is a testament to the power of storytelling in marketing and a reminder that the best campaigns are often the ones that touch the heart.