Kreppel Übernimmt Leitung Digitalisierung Österreich Werbung

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Post on Nov 05, 2024

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Kreppel Takes the Helm: Leading Digitalization at Österreich Werbung

Austria's national tourism board, Österreich Werbung (ÖW), has announced a significant leadership change within its digitalization department. Effective immediately, Michael Kreppel has assumed the role of Head of Digitalization, taking over the reins from the departing Martin Hajek.

This appointment marks a new chapter in ÖW's digital strategy, with Kreppel bringing a wealth of experience and expertise to the table. He joins the organization from [Previous Company Name], where he held the position of [Previous Position]. During his tenure there, he [Mention specific achievements or contributions relevant to digitalization]

Kreppel's appointment comes at a critical juncture for ÖW as it navigates the evolving digital landscape of the tourism industry. With the increasing reliance on online channels for travel inspiration and booking, the need for a robust digital strategy is more vital than ever.

Kreppel's key responsibilities will include:

• Developing and implementing a comprehensive digital strategy for ÖW. This will involve leveraging data-driven insights to optimize online presence, enhance user experience, and drive engagement across all digital channels.
• Leading a team of digital specialists dedicated to creating innovative and engaging digital content. This includes managing social media, websites, online campaigns, and other digital initiatives to reach targeted audiences effectively.
• Staying at the forefront of digital trends and technologies to ensure ÖW remains competitive in the ever-changing tourism landscape.

In his new role, Kreppel will be working closely with ÖW's CEO, Peter Westenthaler, and the wider management team to ensure that digitalization plays a central role in achieving the organization's strategic goals.

“We are delighted to welcome Michael Kreppel to the ÖW team,” said Peter Westenthaler, CEO of ÖW. “His extensive experience and proven track record in the digital realm make him the ideal candidate to lead our digitalization efforts. We are confident that under his guidance, we will further strengthen our online presence and leverage digital channels to attract even more visitors to Austria.”

Kreppel is eager to embark on this exciting new challenge, stating, "I am thrilled to join Österreich Werbung and contribute to the organization's mission of promoting Austria as a leading travel destination. The tourism industry is undergoing rapid digital transformation, and I look forward to working with the talented team at ÖW to develop innovative digital strategies that will drive success.”

Kreppel's appointment is a testament to ÖW's commitment to embracing digital innovation and staying ahead of the curve in the tourism sector. The organization is confident that his expertise will be instrumental in achieving its goals of increasing visitor numbers and solidifying Austria's position as a top travel destination.