Kreppel Wird Leiter IT & Innovation Bei Österreich Werbung

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Post on Nov 05, 2024

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Kreppel Takes the Helm: New Head of IT & Innovation at Österreich Werbung

Austria Werbung, the national tourism board of Austria, has announced the appointment of Thomas Kreppel as their new Head of IT & Innovation. Kreppel brings a wealth of experience in digital transformation and innovation to the role, having previously held leadership positions at renowned companies like OMV and Telekom Austria.

This appointment signifies Austria Werbung's commitment to harnessing the power of technology to further enhance the country's global appeal as a travel destination. Kreppel's expertise will be crucial in driving digital initiatives and fostering a culture of innovation within the organization.

A Leader in Digital Transformation:

Kreppel boasts an impressive track record in leading complex digital projects. He has played a vital role in shaping digital strategies for major Austrian corporations, demonstrating his expertise in:

• Data Analytics and Business Intelligence: Kreppel has consistently leveraged data-driven insights to optimize processes and drive strategic decision-making.
• Digital Marketing and Customer Experience: He has implemented innovative marketing strategies and digital touchpoints to enhance customer experiences and create deeper engagement.
• Cloud Computing and IT Infrastructure: Kreppel's understanding of cloud technologies and IT infrastructure optimization will be invaluable as Austria Werbung further develops its digital platforms.

Focusing on Innovation and Future Growth:

Kreppel's arrival at Austria Werbung marks a new era of digital innovation. He will be tasked with:

• Streamlining Digital Processes: Optimizing existing IT systems and workflows to improve efficiency and enhance user experience.
• Developing New Digital Products and Services: Exploring and implementing new technologies to create engaging and personalized travel experiences for potential visitors.
• Strengthening Austria's Global Digital Presence: Utilizing digital channels to reach a wider audience and promote Austria's unique attractions worldwide.

A Vision for the Future:

In his new role, Kreppel aims to build upon Austria Werbung's existing digital capabilities and drive a culture of innovation within the organization. He is committed to utilizing technology to enhance the traveler experience, create new revenue streams, and further solidify Austria's position as a leading travel destination.

"I am excited to join Austria Werbung and contribute to its digital transformation," said Kreppel. "My focus will be on harnessing the power of technology to create engaging and personalized travel experiences for our global audience."

Kreppel's appointment is a strong signal of Austria Werbung's commitment to staying ahead of the curve in the ever-evolving digital landscape. With his leadership and innovative vision, the organization is well-positioned to capitalize on the opportunities presented by the digital age and further enhance Austria's global tourism appeal.