ÖW: Neue Führung Für Digitalisierung Und Strategie

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Post on Nov 05, 2024

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ÖW: Neue Führung für Digitalisierung und Strategie

The Austrian National Tourist Office (ÖW) has appointed two new leaders to spearhead its digitalization and strategic development. Mag. Petra Stolba will take on the role of Director Digital & Strategy, while Mag. Florian Pimminger becomes the Director Marketing & Sales. Their expertise and vision are expected to propel the ÖW towards a future of innovation and success in the dynamic tourism landscape.

A Digital-First Approach: Mag. Petra Stolba Takes the Helm

Mag. Petra Stolba, an experienced leader in the digital realm, brings a wealth of knowledge and expertise to the ÖW. Her previous roles at Google and Microsoft have equipped her with a deep understanding of digital trends and consumer behavior. This background will be instrumental in guiding the ÖW's digital transformation, which includes:

• Optimizing the online presence: Focusing on enhancing the user experience on the www.austria.info website and social media platforms.
• Harnessing the power of data: Utilizing data analytics to understand travel trends and tailor marketing strategies to specific audiences.
• Developing innovative digital solutions: Exploring new technologies and platforms to enhance the travel experience for visitors.

Strategic Visionary: Mag. Florian Pimminger Leads Marketing & Sales

Mag. Florian Pimminger joins the ÖW with a strong background in marketing and sales, previously holding leadership positions at Sky Österreich and ORF. His proven track record in developing and implementing successful campaigns will be crucial in driving the ÖW's marketing efforts. Key initiatives under his leadership include:

• Strengthening international partnerships: Collaborating with key stakeholders to reach new markets and attract diverse travelers.
• Developing targeted marketing campaigns: Creating compelling content and experiences that resonate with specific audience segments.
• Optimizing sales channels: Exploring new distribution strategies and enhancing existing partnerships to reach a wider audience.

A New Era for Austrian Tourism

The appointment of these two experienced leaders signals a strong commitment from the ÖW to embrace a digital-first approach and drive strategic growth. Their combined expertise will undoubtedly shape the future of Austrian tourism, positioning Austria as a leading destination for travelers worldwide. The ÖW's ambitious plans aim to:

• Enhance the digital experience for visitors: Providing seamless online and offline journeys.
• Strengthen Austria's global brand: Fostering a strong and consistent brand image across all channels.
• Drive sustainable and responsible tourism: Promoting environmentally conscious travel and local cultural experiences.

With Mag. Petra Stolba and Mag. Florian Pimminger at the helm, the Austrian National Tourist Office is poised to navigate the ever-evolving landscape of tourism with confidence and innovation. Their leadership will play a vital role in shaping the future of Austrian tourism and ensuring its continued success on the global stage.