Österreich Werbung: Kreppel Leitet IT & Innovation

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Post on Nov 05, 2024

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Österreich Werbung: Kreppel Leads IT & Innovation

Österreich Werbung (ÖW), the official Austrian National Tourist Office, has appointed Christoph Kreppel as its new Head of IT & Innovation. In this crucial role, Kreppel will spearhead the organization's digital transformation, driving innovation and improving the overall customer experience.

A Seasoned Leader with a Digital Focus

Kreppel brings a wealth of experience to ÖW, having previously held senior positions at leading Austrian companies. Notably, he served as Chief Technology Officer (CTO) at the Austrian Post, where he was responsible for the company's digital strategy and transformation.

Prior to that, Kreppel worked in various leadership roles at Telekom Austria Group, developing and implementing strategic IT projects. His deep understanding of the digital landscape and proven track record in driving innovation make him a valuable asset to ÖW.

Driving Innovation and Digital Transformation

As Head of IT & Innovation, Kreppel will focus on developing and implementing cutting-edge solutions to improve the efficiency and effectiveness of ÖW's operations. He will also be responsible for:

• Streamlining IT infrastructure: Optimizing existing systems and processes to enhance performance and reduce costs.
• Developing innovative digital products and services: Creating new tools and platforms to enhance the customer journey and promote Austrian tourism.
• Building a strong digital brand: Utilizing digital channels to connect with a wider audience and foster a positive brand image.
• Fostering a culture of innovation: Encouraging a collaborative and creative environment that embraces new technologies and ideas.

Building on a Strong Foundation

ÖW has already established itself as a leader in the digital tourism space. The organization boasts a strong online presence with a dedicated website, social media platforms, and various digital marketing initiatives. Kreppel's appointment signals a commitment to further enhancing these efforts and leveraging technology to drive growth and innovation.

Looking Ahead: Embracing the Future of Tourism

Under Kreppel's leadership, ÖW is poised to embrace the future of tourism, embracing the latest technological advancements to offer exceptional experiences to visitors. His expertise in digital strategy and innovation will play a key role in ensuring the long-term success of ÖW and the Austrian tourism industry.

Keywords: Österreich Werbung, ÖW, Christoph Kreppel, Head of IT & Innovation, digital transformation, innovation, tourism, digital marketing, customer experience, IT infrastructure, digital products, Austrian tourism, brand image, digital strategy.