Österreich Werbung: Stefan Kreppel Leitet Digitalisierung Und Innovation

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Post on Nov 05, 2024

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Österreich Werbung: Stefan Kreppel Leads Digitalization and Innovation

Österreich Werbung (ÖW), the Austrian National Tourist Office, has appointed Stefan Kreppel as the new Head of Digitalization and Innovation. This strategic move emphasizes ÖW's commitment to leveraging digital technologies and fostering innovation to enhance the organization's operations and further strengthen Austria's position as a leading travel destination.

A seasoned digital expert, Kreppel brings a wealth of experience in digital strategy, marketing, and innovation to ÖW. Having previously held leadership positions at various companies, including the renowned advertising agency Jung von Matt, Kreppel has a proven track record of driving successful digital transformations.

Kreppel's mandate at ÖW is clear: to spearhead the implementation of a forward-looking digital strategy. This involves driving the development and application of cutting-edge technologies to enhance the visitor experience, optimize marketing efforts, and strengthen ÖW's overall digital presence.

Key areas of focus for Kreppel include:

• Digital marketing and communication: leveraging data-driven insights to optimize marketing campaigns, personalize customer interactions, and reach new target audiences.
• Innovation and technology: exploring and implementing innovative solutions such as artificial intelligence (AI), virtual reality (VR), and augmented reality (AR) to enhance the visitor experience and create unique travel opportunities.
• Data analytics and customer insights: leveraging data analytics to gain a deeper understanding of visitor behavior and preferences, enabling ÖW to tailor offerings and communication strategies accordingly.
• Digital transformation of internal processes: streamlining internal operations and leveraging digital tools to enhance efficiency and agility.

Kreppel's appointment signals a clear commitment from ÖW to embrace digitalization and innovation. By fostering a culture of digital transformation, ÖW aims to capitalize on the growing potential of the digital landscape to further enhance Austria's attractiveness as a travel destination.

With Kreppel at the helm, Österreich Werbung is well-positioned to navigate the evolving digital landscape and leverage technology to achieve its strategic goals. This appointment underlines the organization's dedication to innovation and its commitment to delivering unforgettable travel experiences for visitors from around the world.