Social Media Turns Chores Into Profits, Gender Roles Reemerge?

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Post on Nov 14, 2024

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Social Media Turns Chores Into Profits, Gender Roles Reemerge?

The rise of social media has undeniably changed how we interact with the world, including our perception of household chores. While platforms like TikTok and Instagram have sparked a wave of creativity and entrepreneurship, they have also led to a curious phenomenon: the monetization of domestic tasks, often aligning with traditional gender roles.

From #CleanTok to #CookingTok: The Chore-preneur Boom

Platforms like TikTok have become havens for "chore-preneurs," individuals turning mundane tasks like cleaning, cooking, and organizing into profitable content. This has spawned numerous trends, with hashtags like #CleanTok and #CookingTok amassing billions of views.

The Appeal:

• Accessibility: Unlike traditional business ventures, chore-preneurship requires minimal capital investment. You primarily need a smartphone, a social media account, and the willingness to share your skills.
• Relatability: The content often focuses on relatable struggles and solutions, resonating with audiences who are constantly bombarded with information about the "perfect" home and lifestyle.
• Community: Chore-preneurs often build communities around their niche, offering support, tips, and accountability to their followers.

The "Mommy Blogger" 2.0: A Shift in Gender Roles?

While chore-preneurship is open to everyone, the majority of successful creators seem to be women, particularly mothers. This trend echoes the rise of "mommy bloggers" in the early days of the internet, where women dominated the space sharing advice on parenting, cooking, and homemaking.

The Reemergence:

• Traditional Roles: The content often revolves around tasks traditionally associated with women, like cooking, cleaning, and childcare. This has sparked discussions about whether these trends inadvertently reinforce traditional gender roles.
• Capitalism and Care Work: Some argue that the monetization of these tasks, especially within the context of a "hustle culture," further undervalues the unpaid labor women have historically performed in the home.

Beyond the Hype: A Deeper Look

While the "chore-preneur" trend offers opportunities, it's essential to acknowledge the nuances:

• Authenticity vs. Commodification: There's a fine line between sharing genuine tips and tricks and turning domestic tasks into a performance for profit.
• Mental Health: The pressure to maintain a constantly curated online image can impact the creators' mental health, especially as they are expected to present a perfect, efficient, and always-productive version of themselves.

The Future of Chore-preneurship

The "chore-preneur" phenomenon is still evolving. It presents opportunities for individuals to monetize their skills and knowledge but also raises questions about the impact on gender roles, the commodification of care work, and the pressures of maintaining a perfect online persona. As social media platforms continue to grow, we can expect the trends to continue evolving, challenging us to consider the implications of turning our everyday lives into content.

Keywords: chore-preneurship, social media, TikTok, Instagram, gender roles, mommy blogger, cleantok, cookingtok, online trends, capitalism, care work, mental health, online persona, digital entrepreneurship.