Stefan Kreppel: Neuer Leiter Digitalisierung Österreich Werbung

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Post on Nov 05, 2024

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Stefan Kreppel: New Head of Digitalization at Österreich Werbung

Österreich Werbung (ÖW), the Austrian National Tourist Office, has appointed Stefan Kreppel as the new Head of Digitalization. Kreppel brings extensive experience in digital marketing and e-commerce to this crucial role, tasked with leading ÖW's digital transformation strategy.

A Proven Leader in Digital Innovation

Kreppel's career highlights showcase his expertise in driving digital growth. His previous role as Head of Digital Marketing at the Vienna Tourist Board saw him spearhead the organization's digital strategy, resulting in significant increases in online engagement and conversion rates. Prior to that, he held leadership positions at Booking.com and Expedia, focusing on e-commerce and customer experience optimization.

A Focus on Digital Transformation

Kreppel's appointment signifies ÖW's commitment to strengthening its digital presence and leveraging technology to reach a wider audience. His key responsibilities will include:

• Developing and implementing a comprehensive digital strategy: Kreppel will work to align ÖW's digital initiatives with its overall marketing objectives.
• Optimizing online channels: This encompasses enhancing the user experience on the ÖW website and social media platforms, improving content strategy, and leveraging data-driven insights to personalize marketing efforts.
• Exploring new digital technologies: Kreppel will actively research and implement innovative technologies like artificial intelligence (AI), virtual reality (VR), and augmented reality (AR) to enhance customer engagement and create immersive travel experiences.

Embracing Digital Opportunities for Austrian Tourism

Kreppel's appointment comes at a pivotal time for the Austrian tourism industry. As travelers increasingly rely on digital tools to plan their trips, ÖW recognizes the importance of adapting and evolving its digital strategy to remain competitive. Kreppel's experience and leadership will be instrumental in guiding ÖW's digital transformation and maximizing the benefits of online engagement.

In his new role, Kreppel aims to:

• Enhance the online visibility of Austria as a travel destination: This will involve boosting ÖW's search engine optimization (SEO) efforts and increasing social media engagement.
• Improve the online booking experience for travelers: Kreppel will work to streamline the booking process and provide a seamless user experience for potential visitors.
• Leverage digital channels to target new demographics and markets: This includes reaching out to younger audiences and exploring emerging travel trends.

Stefan Kreppel's expertise and commitment to digital innovation make him a valuable asset to Österreich Werbung. With his leadership, ÖW is poised to capitalize on the opportunities presented by the digital landscape and continue to promote Austria as a premier travel destination.